When constructing a lineup, there are all kinds of factors to consider, but it first starts with the type of contest you are competing in. In a cash game lineup, it is simple: build the smartest lineup and don’t get cute. You don’t need to worry about ownership levels much, if at all, but they can clue you in on which plays are the top values because typically people make informed decisions with their own money. For GPP contests (the big prize tournaments), ownership comes into play quite a bit more. If you can find that hidden gem who explodes for a big game, you can set yourself apart from the field. Unless you are one of the guys running 100 GPP lineups out there, I recommend approaching ownership with a simplistic view: Does Player X have higher percentage odds of being a top 5 value than his projected ownership level? If so, then he is a wise investment. So for instance: Tavon Austin typically has one to three games like this per season and is now behind a much improved offensive line with a genius offensive minded head coach. I would put his odds of being a top notch value at around 15% at home this week against the Colts battered defense. His projected ownership is just 0.3%. There is, of course, the fact that no wise person would dare use him in a cash game, so for GPP contests, he will be closer to 1.0%. Still, 15% compared to 1% makes him an especially interesting GPP investment for Week 1. Let’s take a look at some of the projected most owned players of the week at each position.