Every week, I build a cash game lineup and a handful of GPP lineups. For those of you who don’t know, cash games are the contests where you have to beat about half of the field to double up your money. You don’t need to try and hit a home run. Rather, you just build a smart and safe lineup with no possible goose eggs. I use ownership levels in cash games to check my work. If they aren’t going to be at least 5% owned then I am likely missing something in my analysis because people don’t just flush their money down a toilet. In GPP contests, otherwise known as “those big prize tournaments”, I check ownership levels to make sure I have a few contrarian plays that will set myself apart from the field. I use this simple rule of thumb: Does Player X have higher percentage odds of being a top 5 value than his projected ownership level? If so, then he is a wise investment. So for instance: Keelan Cole has been running with the starters for Jacksonville this preseason and looked great doing so. Even against a defense like Houston, there is a chance he explodes onto the scene with a big 70-yard touchdown grab. I’d give it a 5% chance. Cole will be just 0.1% or 0.2% owned, so he would be someone I’d consider a wise investment for a GPP lineup or two. Let’s take a look at some of the projected most owned players of the week at each position.