James Cook Week 14 Outlook - Jets at Bills

This could be a usage mirage or the beginning of a breakout for Cook. Last week he managed his highest snap count of the season (43%) while piling up 20 touches and 105 total yards. He also led the backfield in routes and red zone opportunities. Cook's talent is real, as he's been one of the most elusive backs in the NFL. He's 13th in yards after contact per attempt, third in breakaway rate, and 11th in PFF's elusive rating (minimum 50 carries). Among running backs with at least 15 targets, he's third in yards per route run and target per route run rate. The Jets have not been kind to running backs, but they have softened some over the last few games. Since Week 10, they are sixth in rushing success rate, but New York over that stretch is also 17th in rushing yards per game, 18th in EPA per rush, and 21st in explosive run rate allowed. Cook is an RB3 with RB2 upside.