Keon Coleman

Keon Coleman followed closely with 8 targets (20%), converting 3 catches for 46 yards and a touchdown — but left 130 incomplete air yards on the field (44% air yards share).

Coleman continues to be Allen's primary deep threat and contested-catch option, while Shakir thrives in the short and intermediate zones as the team's de facto slot weapon.

The Bills are lacking WR playmakers. Coleman has underperformed despite training camp hype.

The lack of pop from Coleman since the season-opener has been sad to see. I don't think he's had the best matchups, but the second-year WR has not done enough.

There has been a clear decline in usage and production over the last three games. Obviously, this week he scored (although not efficiently) and he has a full-time role in this offense with a ton of high-value opportunities.

Hold him and see if he can build off this game. The Buccaneers are a solid matchup for WRs in Week 11. Or sell-high after he made a nice TD grab. After all, selling high after Week 1 would have netted you a great amount.

But if he can't...add Joshua Palmer. He might return this week from IR. Palmer is also averaging over 2 yards per route run this season and has more 50-plus yard games than Coleman this season (out since Week 7). The coaches have be talking about Palmer and his impact when he returns. Keep in mind that Palmer was looking to be on track for a huge game versus Atlanta before he got hurt. And this current coaching staff is not satisifed with the current WR room...given the trade request they sent to try and acquire Jaylen Waddle.

Keon Coleman (coach's decision) has been ruled out for Sunday's game against the Bucs.

Fantasy Impact

According to the report, the team planned to play him until he was late to meetings on Friday. Reading between the lines, being late is one thing, but it's likely an attitude/demeanor issue compounded by being late that ultimately led the team to discipline in this way. Hopefully, this will be a short blip in Coleman's season, and he will be back out there next week.