Fantasy Football Draft Values (2025)

Thankfully, the 2025 fantasy football season is just around the corner. Each year, fantasy players want to construct their team with a proper mix of good-value players and upside sleepers while avoiding players with high bust potential. In the seventh part of an eight-part series, I identify notable fantasy football players from the NFC South.

Fantasy Football Draft Values: NFC South

Fantasy Football ADP Values

Drake London (WR – ATL) | ADP: 19.8 (WR10)

Many called Drake London a breakout candidate last season after the Falcons signed Kirk Cousins in free agency. The former USC star hadn’t finished higher than WR31 over his first two years in the NFL, averaging 10.9 or fewer PPR fantasy points per game in both seasons. London finished last year as the WR5, averaging 16.5 fantasy points per game. However, he was only the WR14 in points per game, posting a lower average than Mike Evans (16.7).

Yet, London finished fourth in the league in receiving yards (1,271) and third in targets (158). Furthermore, he had nine receiving touchdowns, accounting for 42.9% of Atlanta’s total, scoring three more than his career total entering the season. More importantly, the former USC star posted the third-best target per route run rate (30%), 10th-best air yards share (39.1%) and third-best first-read target share (35.4%) among wide receivers with at least 50 targets last year, per Fantasy Points Data.

The Falcons didn’t make any meaningful additions on offense this offseason, giving London another year as the team’s clear-cut best option in the passing game, especially with Darnell Mooney dealing with a shoulder injury. However, London did receive an upgrade at quarterback. Last season, the star wide receiver was far more productive with Michael Penix Jr. starting than with Cousins. London is the only wide receiver with an ADP outside the first round who could finish the year as the overall WR1.

	Kirk Cousins Starting	Michael Penix Jr. Starting
Target Share	24.6%	39%
Target Per Route Run Rate	27%	41%
Air Yards Share	35.7%	50.6%
Yards Per Route Run	2.24	3.74
Fantasy Points Per Route Run	0.51	0.74
Fantasy Points Per Game	15.1 (WR9)	23.1 (WR2)

Alvin Kamara (RB – NO) | ADP: 38.2 (RB15)

Alvin Kamara is a superstar in PPR scoring leagues. Last year, he was the RB5 in PPG in PPR scoring, averaging 18.9 fantasy points per contest. By comparison, the veteran was the RB10 in PPF in non-PPR scoring, averaging 14.1 fantasy points per outing. Therefore, fantasy players should only prioritize Kamara in half-PPR or full PPR scoring format leagues. Furthermore, the veteran led all running backs in receptions per game last season (4.9).

Some believe the loss of Derek Carr will hurt Kamara’s fantasy production. However, he should see more targets with the Saints having three inexperienced and below-average quarterbacks on the roster who will want to lean on the star running back. Last year, Kamara averaged 4.7 receptions on 5.7 targets for 39.2 receiving yards per game, a 29% target per route run rate and 9.2 PPR fantasy points in the air per outing in the 10 contests Carr started.

By comparison, the veteran averaged 5.3 receptions on 8.3 targets per game for 37.8 receiving yards per game, a 34% target per route run rate and 10.5 fantasy points in the air per outing in the four contests he played without Carr starting. Last season, Kamara’s 4.2 yards per rushing attempt was his best average since 2020, while he had a career-high 950 rushing yards. Don’t be surprised if he has another top-10 finish, especially running behind an improved offensive line.