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George Pickens delivered a true breakout in 2025, finishing as a top-6 fantasy WR despite sharing targets with CeeDee Lamb in Dallas. The big-play specialist thrived on efficiency and touchdown production, averaging 84.1 receiving yards per game with nine scores while consistently delivering spike-week upside. Pickens proved capable of producing WR1 numbers even alongside a healthy Lamb, although his high-variance play style makes weekly volatility part of the package. If he avoids a contract-related holdout and maintains his chemistry with Dak Prescott, Pickens should remain a low-end fantasy WR1 with week-winning upside.
Last season was a monster breakout season for George Pickens as the WR5 in fantasy points per game. His splits with CeeDee Lamb out and active were dramatic, but that doesn't mean that Pickens wasn't awesome in both realms. With Lamb in the huddle, Pickens averaged 15 fantasy points per game versus 24.2 with him out. Across that entire season with Lamb, that would have made Pickens the WR11 in fantasy points per game, and without him, he would have been the WR1 in fantasy points per game. With Lamb, Pickens had a 20.2% target share with 2.24 yards per route run, 77.1 receiving yards per game, a 25.2% first-read share, and 0.116 first downs per route run (per Fantasy Points Data). Without Lamb, those numbers jumped to a 23.6% target share, 3.14 yards per route run, 106.8 receiving yards per game, a 34.1% first-read share, and 0.154 first downs per route run. No matter how you slice it, Pickens was elite last year, and he should be a WR1 again this season in a pass-first Dallas offense.