Fantasy Football Player Notes

Khalil Shakir picked up where he left off in 2023, emerging as Josh Allen's go-to guy, leading the Bills in targets, catches, and receiving yards while finishing as the WR38 overall (WR43 in points per game). He posted strong efficiency metrics - a 29% target rate per route run (10th among all WRs), 2.2 yards per route run (18th), and 7.0 YAC/reception (4th). Despite his strong usage, Shakir underwhelmed in fantasy due to just 4 TDs on 94 catches and minimal red-zone involvement. Still, Buffalo rewarded him with a four-year extension. With better touchdown luck and strong chemistry with his elite QB, Shakir could take another leap forward.

Keon Coleman flashed big-time potential as a rookie, most notably with his 125-yard breakout in Week 7. Prior to a midseason wrist injury in Week 9, Coleman was emerging for Buffalo, averaging over 2.0 yards per route run and posting +136 receiving yards over expected (recYOE) - the third-best mark by a rookie WR through eight weeks since 2018, behind only Ja'Marr Chase and Justin Jefferson. Now healthy and a projected starter in Buffalo's 3-WR sets, Coleman is slated for a strong Year 2 breakout in an offense looking for playmakers behind Khalil Shakir.