Fantasy Football Player Notes

The Bills QB took home the MVP last year, although he finished as the QB2 overall and in points per game hitting over a 22-point threshold. It was impressive given that Allen lost in his top two WRs from the previous season. However, he failed to hit 4,000 passing yards and 29 passing TDs for the first time since 2019. Even so, he made up ground as a rusher, going for 12 scores.
The Bills QB has finished either QB1 or QB2 for five straight seasons. Entering his age-29 season, it should be more of the same in 2025.

James Cook tied a bow on his third season with weekly RB1 finishes in more than half of his games, en route to his second consecutive 1,000-yard campaign. Cook was RB8 overall and RB10 in points per game as he took a massive touchdown leap.
He went from just 2 rushing TDs in 2023 to 19 in 2024. Concerns about Josh Allen taking all the red-zone TDs were overblown. The scores helped boost Cook's production as played fewer than 50% of the snaps.
Even so, we have a 28-game sample of Cook in Joe Brady's offense. He has averaged 15.5 points per contest - good for low-end fantasy RB1 production.

The Bills tight end was a major disappointment in his second season, finishing as the TE29 in 13 games played. He showed virtually no weekly ceiling with just a 15% top-12 finisher rate as the TE26 in points per game (5.6) - although he left production on the table as the TE16 in expected points per game (9.0).
The usage was middling as Kincaid ran a route on just 57.5% of the dropbacks - outside the top 24 at the position. His saving grace was he was hyper-targeted at a 26% clip - the fifth-highest mark at the position among TEs with at least 150 routes run.
Kincaid was also hurt throughout the season (reportedly playing through a torn PCL), which is likely the best justification for his sophomore slump as noted by head coach Sean McDermott in some of his recent pressers. Kincaid is also hardly the first young tight end to not it within his first two seasons.
With better health and Josh Allen at the helm, the Year 3 tight end could be a major fantasy steal in 2025.